Weekly Execution Plan
Content Plan
Each item is derived from a mechanism card. Execute in order for compound effect.
Apr 21
Monday
3 things I wish I knew before starting (result-first hook)
Mechanism
Result-first hook → 2.4× save rate
Hook direction
Open with final result in first 2 seconds, then rewind.
Goal
Save trigger + reach via shareability
Apr 23
Wednesday
Numbered checklist: 5 mistakes to avoid (on-screen list + caption)
Mechanism
Checklist save trigger → +63% saves
Hook direction
On-screen numbered text matching caption. Start counting from 5 down.
Goal
Save spike + bookmark behavior
Behind-the-scenes: how this week's post was made
Mechanism
Authenticity layer — trust signal
Hook direction
Raw, unedited first 3 seconds.
Goal
Retention + DM trigger
Apr 25
Friday
Mid-video reframe: "but here's what actually works..."
Mechanism
Reframe structure → watch-time recovery past 60%
Hook direction
Start with common advice, hard cut to "but here's the thing..."
Goal
Watch-time completion + authority signal