Technical Pipeline
Analysis Engine
How Mawja turns raw content signals into your Creator Profile and weekly strategy.
Data Layer
@sara.creates
12
items analyzed
TikTok
Coming soon@sara.creates
—
items analyzed
YouTube
Coming soon@saracreates
—
items analyzed
Snapchat
Coming soon@sara.creates
—
items analyzed
Analysis Agents
Content Fetch
Pulls last 12–30 items per platform via official APIs. Captures views, saves, comments, retention curves, and raw caption text.
Completed
Metrics Agent
Compares hook types (result-first vs. problem-first vs. story-first) against save rate and 3-second hold. Flags outlier performers.
Completed
Transcription Agent
Scans captions and spoken hooks for structural patterns: reframes, contrast pivots, callback loops, open loops.
Completed
Visual Agent
Detects on-screen text patterns: numbered lists, countdown formats, before/after splits, subtitle density.
Completed
Audio Agent
Analyzes opening energy score (0–100), pacing tempo, and silence placement. Correlates with retention drop-off windows.
Completed
Pattern Agent
Identifies cross-platform consistency — which formats survive platform context shifts, which collapse.
Completed
Strategy Agent
Synthesizes all signals into ranked execution items. Each item traces back to a specific mechanism card.
Completed
Discovered Signals
| ID | Agent | Layer | Finding | Confidence | Videos |
|---|---|---|---|---|---|
| M-01 | Metrics | Hook | Result-first hooks generate 2.4× higher save rate vs. problem-first opens | 91% | 8 / 12 |
| M-02 | Metrics | Trigger | Checklist-format saves spike at +63% when on-screen text + caption align | 87% | 5 / 12 |
| T-01 | Transcription | Structure | Mid-video reframe ("but here's the thing...") drives watch-time recovery past 60% | 78% | 4 / 12 |
| V-01 | Visual | Format | On-screen numbered lists increase 3-second hold by 18pp vs. no-text equivalents | 84% | 6 / 12 |
| A-01 | Audio | Energy | Opening energy score ≥70 correlates with retention above 55% at the 15-second mark | 72% | 9 / 12 |
| P-01 | Pattern | Cross-platform | Educational authority format performs consistently across Instagram and TikTok contexts | 69% | Multi |
Confidence Matrix
Hook Mechanism
Save Trigger
Format Consistency
Audio-Retention Link
Cross-platform Transfer
Overall Profile